What freelancers can learn from major companies about branding?

By Sunaina Agarwal / 15 Mar, 2021

Branding is everything in the present corporate world. Branding is all about value and reputation. The higher your brand value is the more trustworthy and loyal the customer base you will build. 

As published in a study conducted by Interbrand annual study of top brands depicts that one of the top brands of the world Apple increased its brand value by over $200 billion this year.

So can freelancers also build their brand? 

Yes! You can but it will take a lot of effort and good planning to identify your characteristics, uniqueness, and worth that will be incorporated into your brand.

As a freelancer, you might have always heard of branding your freelancing services. Not only big corporate companies but even an individual offering his freelancing services need a brand of his own to get more leads. Branding helps you to get recognized in the freelancing marketplace. 

But a few questions need to be answered before we start with branding.

What is freelance branding?

How to brand my freelancing services?

What is the ideal branding tactics that I should follow?

The answer to your every question is very simple. Follow any major corporation of the company and research about how they brand and market their products. The best way to learn about branding is to follow the tactics of major companies and apply them to your situation. Remember to add your flavors too. You cannot just copy-paste!

Researching on big corporations’ branding strategy will give you an idea of how and what should be the concept of your brand.Here are a few things that you as a freelancer should learn from the major corporations about branding:

Outline How The Clients Will See You

Jez Frampton, Interbrand CEO, tells us: “Brands are a business strategy brought to life, and are the primary means for differentiation and growth.” So what are your strategy, your brand commitment, and the consistent experience you are going to give your customers? Answering these questions will lead you to create a compelling brand for yourself.

See Your Brand From The Clients’ Perspective

Hack your mark. Could you see your customers from their eyes? Social psychology allows us to see our actions in the light of our intentions, while other people look at our intentions in the light of their experience. Also, the most respected brands commit to deliver. The challenge is never-ending because new entrants and perturbators continue to increase competition, to keep up with consumers' rising expectations.

Socialize In Building A Public Presence

Today, you might be one of the best freelancers in the business, but when you do not have a public presence, people will slowly forget you. Creating recognition as an independent creative and social media is one of the top things you can do.

Define Yourself In A Specific Style

It's much harder to be original than it seems. Thus, while almost everything has been done before in this day and age, it is highly recommended to describe your work in a specific style.

The path to branding freelancing is not of roses but with little help and learning from the experience of others, you can always improve for the best.