Active Voice: How it transforms your writing style?

By Sunaina Agarwal / 12 Feb, 2021

Have you ever wondered about your readability score?Well, if you're wondering what we are talking about, then it is about the engagement ratio of your article. As multiple factors determine how interesting is your article, one important criterion is how you write it. 

It is always advised to write in an active voice over a passive voice. An active voice makes your sentences clear, simple, and easy to understand by the readers. On the other hand, passive voice sentences seem to be vague, unnatural and create confusion while reading. 

Every blogger and content writer on the web are well aware of the preset SEO rules and guidelines that favor the use of active voice sentences in blogs. The active voice follows a clear sentence structure of subject + verb + object which makes the flow of the paragraph smooth and fine.

In the world of content writing, your writing style and tone are valued the most. That is why you need to make yourself aware, upgrade as well as transform your writing style. Then the first step is to start writing in an active voice.

The reason why I am focusing so much on the use of active voice is because of a few factors that make your content unique and rich. The active voice supported factors beneficial for your writing are:

Creates an Authoritative tone 

Companies, executives, business experts, and all industry people want to sound authoritative on their website blogs. That is why they look for writers who have an authoritative tone of writing. 

There is only one way to sound confident yet authoritative and that is through the proper use of an active voice in your writing.

For example: 

Active voice: Our team delivers quality, reliability, and efficient IoT solutions to businesses.

Passive voice: Quality, reliability, and efficient IoT solutions are delivered by our team.

Introspect and decide which of the two sentences sounds more confident and clearer about the company’s services?

Of Course! The first one is in the active voice. 

Makes short simple sentences

Active voice sentences are usually short and use very fewer words than passive voice sentences. Being less yet impactful is more important in content writing. No one is going to read complex long sentences. 

The skill of a writer to convey everything simply and concisely is valued in the market.

Takes less effort to read

If your paragraph is full of passive voice sentences, then this is going to exhaust your reader. That is why in the content writing marketplace passive voice is always avoided. 

You can compare yourself and see that the active voice sentences take less effort and time to read and understand. Whereas a passive voice sentence being complex and long structured seems more difficult to grasp.

Thus, no writer is perfect in their writing style. However, you can always upgrade and upskill yourself. Transforming your writing from passive to active voice is the first step to taking your writing skills to new heights. Once you master the art of writing in the active voice you can subsequently enhance and add value to your writing.